马斯克揭示新 Twitter 的目标

0:00Elon Musk bought Twitter because he used Twitter.

0:03It's as simple as that and he was infuriated by Twitter's effort to silence people on the

0:08Internet.

0:09That's how strongly he believed in free speech.

0:11He paid $44 billion and he immediately lost tens of billions of dollars doing it.

0:15When he took over and looked behind the curtain, he discovered Twitter was really a tool of

0:21the global intel agencies to spy on people and emit propaganda.

0:25Here it is.

0:29You bought Twitter famously, you've got a lot of other businesses, and a lot going on.

0:34Yes.

0:34You said you bought it because you believe in speech, free speech.

0:38You've had a lot of hassle since you bought it, and retrospect, was it worth buying it?

0:43I mean, it makes me see as to whether this was financially smart.

0:48Currently, it is not.

0:51You know, we just revalued the company at less than half of the acquisition price.

0:54It's your real?

0:55Yes.

0:55Sorry.

0:56No, my timing was terrible for when the offer was made because it was right before advertising

1:08plummeted.

1:09You cut the high water mark, I noticed.

1:12Yeah, so I must be a real genius here.

1:16My timing is amazing, since I've bought it for at least twice as much as it should have

1:21been bought for.

1:24something's a priceless. And so with our

1:28lose money or not that is a secondary issue compared to ensuring the strength

1:33of democracy and free speech is the bedrock of a functioning democracy.

1:38Yes. And the speech needs to be as transparent and truthful as possible. So

1:45we've got a huge push on Twitter to be as truthful as possible. We've got this

1:50community notes feature which is great. It is great. It is awesome. I saw it this

1:55morning. It was far more honest than New York Times. It's great. We put a lot of

2:00effort to ensuring that community notes does not get gamed or have biases. It

2:05simply cares about what is the most accurate thing. And you know sometimes

2:10truth can be a little bit elusive but you can still aspire to get closer to

2:14it. Yes. And I think the effect of community notes is more powerful than people may realize

2:24because once people know that they could get noted, you know, community noted on Twitter,

2:29then they'll think more carefully about what they say. They're likely, basically it's an

2:35encouragement to be more truthful and less deceptive.

2:37When you jumped into this though, when you bought it, did you understand, clearly you

2:42understood its importance, you wouldn't have bought it.

2:44Uh, Twitter, yes.

2:45Right.

2:46But it's not the biggest, but it's the most important in the social media companies.

2:49But did you understand the kind of ferocity you'd be facing, the attacks you'd be facing

2:55from power centers in the country?

2:58I thought there'd probably be some negative reactions, yes.

3:04So I'm sure everyone would not be pleased with it.

3:09But at the end of the day, if the public is happy with it, that's what matters.

3:17And the public will speak with their actions.

3:21If they find truth shorter to be useful, they will use it more.

3:24And if they find it to be not useful, they will use it less.

3:27If they find it to be the best source of truth, I think they will use it more.

3:32Now there's obviously a lot of organizations that are used to having sort of unfettered

3:38Influence on Twitter that no longer have that we used to do the York Times of their of their badges warning

3:45And then you called them diarrhea

3:48You did you did I'm just I'm just quoting it you you described their Twitter feed as diarrhea

3:53I said it's the Twitter equivalent Twitter equivalent of diarrhea. Okay, it's not literally diarrhea, but no, it's you know

4:00Metaphor

4:02But an accurate one

4:04So, I mean, if you look at the, at NY Times Twitter feed, it's unreadable.

4:09It's like, because what they do is they tweet every single article, even the ones that are

4:13boring, even ones that don't make it into the paper.

4:16So it's just nonstop, is it zillion tweets a day with no, you know, they really should

4:24just be saying like, what are the top tweets?

4:26What are the big stories of the day?

4:30I don't know, put out like 10 or something.

4:33You know, so it's some number that's manageable.

4:35As opposed to right now, if you would have followed

4:38at and wait times on Twitter,

4:40you're gonna get barraged with like hundreds of tweets a day.

4:43And your whole feed will be filled with in wait times.

4:45So that's, this is something I would recommend actually

4:49for all publications, which is for your primary feed,

4:54only put out your best stuff.

4:55I think I know a thing or two about how to use Twitter

4:57because it was the most interacted with account

5:01on the whole system before the acquisition,

5:04before the acquisition closed.

5:05I didn't have the most number of followers,

5:06but I had the most number of interactions.

5:08And so I clearly know something about how to use Twitter.

5:11People's attention is limited,

5:13so just make sure you put the stuff

5:14that's most important there.

5:15So because you and people like you do interact on Twitter,

5:21it's obviously enormously powerful in shaping public opinion.

5:25It's where a lot of ideas and trends are incubated.

5:27Yeah.

5:28You know what that's what you bought in.

5:29It's also a magnet for

5:31Intel agencies from around the world.

5:33Yes.

5:33And one of the things we learned after you started opening the books is that they were exerting influence from within Twitter.

5:39I mean it was absurd.

5:43Did you know that going in?

5:45No. Since I've been a heavy Twitter user since 2009,

5:50it's sort of like I'm in the matrix.

5:53I mean I can see like things, do things feel right?

5:57Do they not feel right?

5:58What tweets am I being shown as recommended?

6:03Like I get a feel like what account to making comments,

6:07where are the comments, eerily similar?

6:10Yeah.

6:12And then you look at the account

6:13and it's just obviously a fake photo

6:15and it's just obviously a bought cluster over and over again.

6:20So I started to get like just more and more uneasy

6:23about the Twitter situation.

6:25I started to feel like something's

6:26on the state of Denmark here.

6:28There's, there's, there's,

6:29some it feels wrong about the platform.

6:31It's, it seems to be just drifting in a,

6:34I couldn't place it exactly just to,

6:36it felt like it was drifting in a bad direction.

6:39So then I was like, and, and my conversations

6:42with the board and management seemed to confirm

6:46my intuition about that.

6:48But basically I was convinced these guys

6:50do not care about fixing Twitter.

6:52And, and, and,

6:54I had a bad feeling about where I was headed based in the conversations I had with them.

6:58So then it was like, you know what, I'll try acquiring it and see if acquiring it is

7:06possible.

7:07Now, I didn't have enough cash to acquire it, so I would need support from others, from

7:12some of the existing investors.

7:14I would also need a lot of debt.

7:16And so it wasn't clear to me whether an acquisition would succeed, if I thought I would

7:21try.

7:22I'll believe it did succeed.

7:24Here we are.

7:26But when you got there and all of a sudden you own it and all the data on the servers

7:29belongs to you.

7:30Well, it belongs to the people in my view, but yes.

7:33But you can see what it is and you can see what they've been doing and you can see who's

7:37been working there.

7:38You were shocked to find out that various intel agencies were affecting its operations.

7:45The degree to which various government agencies effectively had full access to everything that

7:51was going on on Twitter, blew online.

7:54I was not aware of that.

7:55Would that include people's DMs?

7:58Yes.

8:02Yes, because the DMs were not encrypted.

8:04So one of the things that we're about to release

8:07is the ability to encrypt your DMs.

8:09That's pretty heavy duty, though, because a lot of well-known

8:11people, reporters, talk to their sources, government officials,

8:14the rich people in the world, they're DMing each other.

8:18And the assumption, obviously, was incorrect,

8:20but was that that's private, but that was being read

8:23by various governments?

8:25Yeah, that seems to be, yes.

8:28Scary.

8:29Yes, it is.

8:30So like I said, we're moving to have the DMs be optionally

8:36encrypted.

8:37I mean, there's like a lot of DM conversations, which are

8:40just chatting with friends.

8:41It's not not important.

8:42It's hopefully coming out later this month,

8:45but no later the next month is the ability to toggle encryption

8:49on or off.

8:50So if you are in a compensation, you think it's sensitive,

8:53you can just toggle encryption on,

8:54and then no one at Twitter can see what are you talking about.

8:57I could put it gun to my head, and I couldn't tell.

8:59I couldn't.

9:01That's sort of gun to the head test.

9:03If somebody puts it gun to my head,

9:05and can I still not see your DMs,

9:08that's the asset test.

9:09Yes.

9:12And that's how it should be if you want your.

9:14Have you had complaints from various governments

9:16about doing this?

9:17I haven't had direct complaints to me.

9:20I've had some indirect complaints.

9:22I think people are a little concerned about complaining

9:24to me directly in case I treat about it.

9:26You know.

9:31They're like, uh oh.

9:33So there's sort of a more round about than that.

9:36I mean, if I got something that was unconstitutional

9:39from the US government, I would say my reply

9:41would be to send them a copy of the first amendment

9:44and just say, would apply this or were getting wrong.

9:47You have a lot of government contracts.

9:50What part of the story are you getting wrong?

9:52Please tell me.

9:53I mean, it's pretty...

9:54No, I'm just saying, but you're kind of exposed

9:55in your other businesses.

9:56So this is, just in case your viewers aren't following this,

9:58this is not...

10:00You're not just like a journalist taking a stand

10:01on behalf of the First Amendment.

10:02You're a guy with big government contracts

10:04giving the finger to the government.

10:06Do you think Twitter will be as central

10:10to this presidential campaign as it wasn't the last several?

10:14I think it will play a significant role in elections, not just domestically but internationally.

10:21The goal of new Twitter is to be as fair and even had it as possible, so not favoring

10:28any political ideology, but just being fair at all.

10:37What does a Facebook do this?

10:38I know that Zuckerberg has said, and I take him at face value, that he...

10:42Well, I do actually in this way that he is a kind of old-fashioned liberal who doesn't

10:48like to censor, he has, but he, you know, like why wouldn't a company like that take the

10:53stand that you have taken?

10:55It was pretty rooted in American traditional political custom, you know, for free speech.

11:03My understanding is that Zuckerberg spent $400 million in the last election nominally

11:10in a Get Out the Vote campaign, but really fundamentally in support of Democrats.

11:14Is that accurate or not accurate?

11:15That is accurate.

11:16Does that sound unbiased to you?

11:19No, it doesn't.

11:20Yes.

11:21So you don't see hope that Facebook will approach this as a non-aligned arbiter.

11:28You've allowed Donald Trump back on Twitter.

11:29He hasn't taken you up on your offer because he's got his own thing.

11:32Right.

11:33Do you think he will go back on Twitter?

11:36Well that's obviously up to him.

11:39My job is to, you know, I take freedom of speech very seriously.

11:48So it's, you know, I didn't vote for Donald Trump.

11:52I actually voted for Biden.

11:53I'm not saying I'm a huge fan of Biden because I think they would probably be inaccurate.

11:58But you know, we have difficult choices to make in these residential elections.

12:03It's not.

12:04I would prefer, frankly, that we put someone, just a normal person as president, a normal

12:14person with common sense and whose values are smack in the middle of the country, you

12:19know, just, you know, Sarah the normal distribution.

12:23And I think that would be great.

12:25You know, I think we have made maybe being president not that much fun, you know, to

12:32be totally frank.

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